How to Create a Webinar That Sells: Expert Tips from Strategist, Malva Gasowski

In today’s competitive market, capturing attention and converting it into sales is crucial for entrepreneurs. Hosting effective webinars can be a game changer. I recently had the pleasure of speaking on “How to Create a Webinar That Sells” at a Kajabi event. Drawing on my 27 years of experience, I shared strategies that can elevate your webinars from simple presentations to powerful sales tools.

If you'd rather listen then read, you can check out the full webinar replay here.

Understanding Your Webinar Goals

Firstly, you need to know what you want to achieve with your webinar. Are you looking to educate, generate leads, or showcase a product? Your goals will guide how you prepare and run your webinar. It’s important to focus on giving real solutions that will meet your audience’s needs.

Crafting Engaging Webinar Content

Your webinar’s success greatly depends on your content. Make sure to explain clearly what benefits your audience will get right from the start. This keeps them interested. Using examples from real life can help prove your points and show that your methods work.

Using Psychology to Boost Your Webinar

Applying psychological principles can make your webinar more engaging and effective. Robert Cialdini’s key principles of influence provide a strong framework for this approach:

• Reciprocity: If you start by giving something of value, like a free guide or exclusive advice, you set a positive tone for the webinar. This encourages participants to engage and reciprocate.
• Commitment and Consistency: Getting your audience involved right from the start increases their likelihood of staying engaged throughout the webinar. Prompting early interaction through polls or questions helps participants commit to the session.
• Social Proof: Showing real people and their success stories builds trust and establishes the effectiveness of your offering. Share testimonials and successes to enhance credibility.
• Authority: Talk about your experiences and the big wins you’ve helped achieve. This showcases your expertise and reassures your audience that they are learning from a credible source.
• Scarcity and Urgency: Offer special deals or content available only to webinar attendees to spur immediate responses and increase conversion rates.

Setting Up Your Webinar in Kajabi

Kajabi simplifies managing your webinar from start to finish:

• Technical Setup and Platform: Kajabi allows you to manage everything in one place, from creating to hosting your webinar. It lets you set up registration pages that draw people in and help convert them into attendees.
• Engagement Tools: Although Kajabi doesn’t directly support interactive tools like live polls and chats, incorporating these features through third-party platforms can significantly enhance participant interaction.
• Content Preparation: Organizing your webinar content ahead of time is crucial. Make sure all materials, such as slides and videos, are ready before the event starts. This ensures a smooth and professional presentation.
• Email Automation: Automating invites, reminders, and follow-up emails through Kajabi keeps your audience informed and engaged throughout the process.
• Analytics and Monitoring: Kajabi offers basic analytics, but integrating third-party tools can provide deeper insights into your webinar’s performance. This information is invaluable for refining your strategies.

Ready to Get Started?

Proper planning and a good technical setup can make your webinars a powerful part of your marketing strategy. If you need help with Kajabi or integrating other tools for your webinars, feel free to get in touch. I’m here to help you make sure your next webinar is a success.

Need expert advice on your webinar setup? 

Click here to get 1:1 personalized guidance and support to make your webinar stand out!